Cookie3, the MarketingFi AI Ecosystem Reshaping the $650 Billion Industry

4 min readApr 27, 2024

Following the three successful sales for and Truflation, we’re excited to introduce the next big opportunity. This time, we’re diving into the Cookie jar!

👉 The $COOKIE IDO allowlist applications are now OPEN! Apply here.

MarketingFi AI ecosystem

Meet Cookie3, a MarketingFi AI ecosystem, aimed at reshaping the $650 billion digital marketing industry by unlocking fair value exchange and redistribution of money in web3 and beyond.

The Cookie3 ecosystem comprises Cookie3, the web3 protocol providing the technology, and Cookie DAO, the governance entity behind the $COOKIE token, powering the community of the Cookie3 ecosystem. The Cookie DAO entered a partnership with Cookie3, which allowed the $COOKIE token to enter the Cookie3 ecosystem and gain further utility from its interaction with the Cookie3 tech.

Their suite currently offers three core products:
* Cookie Analytics, akin to Google Analytics for web3;
* Cookie Affiliate tool for custom on-chain affiliate campaigns;
* Cookie Score, an on-and-off-chain reputation system.

Battle-tested across the industry, Cookie3 has plenty to brag about already.

So far:
* +170 dApps have trusted Cookie3’s MarketingFi solutions, including Analytics and Affiliate tools;
* +17K KOLs have joined Cookie3 Affiliate in less than two weeks from the launch with a total following of +330M;
* +600M wallets were processed on more than 16 EVM chains, including Ethereum, Polygon, Arbitrum, Avalanche, BNB Chain, and Base;
* +9B transactions have been processed by the Cookie3 Tracking Engine and used to train LLMs (Large Language Models);
* 26% of all Ethereum wallets have used dApps that are integrated within the Cookie3 ecosystem.

Here are the 5 main reasons why we are excited about Cookie Ecosystem, and why you may be too:

1. Decentralised Marketing
In 2023, Google made $240B solely from advertising, Facebook made $150B, and Twitter tracked at $2.5B. In this world, users and their attention are treated as products and do not benefit from the service. Cookie3 ecosystem represents the web3-centric community-driven approach, pushing away from the centralized marketing style of web2 brands, promising much greater inclusion for the users.

2. Fair Pricing for Users
With their suite of marketing tooling, Cookie3 makes it possible to measure users’ marketing value and help projects reward those who are in to deliver real engagement and quality rather than hoping to grab rewards and go.

3. Effective Marketing Budgets
In web2 marketing, 95% of marketing budgets are wasted on ineffective marketing. With Cookie3, marketing budgets are redistributed to targeted users/KOLs, who are native to web3. This approach accelerates ecosystem growth, effectively, avoiding the waste of resources on inefficient campaigns.

4. Value Retention
Cookie3 combines off- and on-chain analytics and AI to help businesses find users who really add something valuable and push projects ahead. 100% data-driven, Cookie3 makes marketing more effective by ensuring marketing budgets go towards stakeholders of the project (users, creators, businesses). This value exchange is possible due to the unique synergies between the Cookie DAO community, with its $COOKIE token impacting the Cookie3 multiplatform ecosystem.

Ready to join the Cookie community and support the growth of MarketingFi solutions?

5. Rewards
Cookie3 leverages existing analytics technology to verify task completion accurately, effectively filtering out bots and malicious actors. The Cookie3 Score (launching soon) works as the Cookie3 community platform where anyone can check their value for advertisers — the so-called MarketingFi Score that allows collaboration with partners to track how users engage with marketing campaigns such as quests or referrals. Top scorers on the leaderboard get exclusive access to Cookie3 partners’ airdrops, bonuses, and exclusive campaigns from projects looking for quality exposure.

🍪 The $COOKIE IDO allowlist applications are OPEN! 👉 Apply now on the Project Page.

🍪 Learn more about the Cookie ecosystem on the Cookie3 website and the Cookie Community page.

About Cookie3
Cookie3 is a MarketingFi protocol and AI Data Layer, creating a transparent economy that benefits users, creators, and businesses. Already implemented by over 170+ dApps, including Kyber Swap and Polkastarter, Cookie3 platforms and solutions enable profitable connections between projects and audiences. Utilizing both off- and on-chain analytics, Cookie3 ensures effective and valuable interactions within its ecosystem. Supported by leading investors like Spartan Group and GSR, Cookie3 bridges the gap left by traditional web2 marketing.

About Cookie DAO
The Cookie DAO is an open collective of MarketingFi enthusiasts aiming to bolster decentralization through innovative blockchain solutions. It created the $COOKIE token and injected it into the Cookie3 ecosystem to drive the MarketingFi ethos forward through governance and tokenized support. Through $COOKIE tokens holding or staking, DAO members can access additional rewards and voting rights on matters relating to the Cookie DAO’s treasury and future.

Learn more at

About Polkastarter
Polkastarter is the leading early-stage fundraising protocol, enabling web3’s most innovative projects to kick-start their journey and grow their communities. Polkastarter allows its users to make research-based decisions to participate in high-potential public sales and be early to the future of web3.

Originally published at on April 27, 2024.




Decentralized protocol built for cross-chain token pools and auctions, enabling projects to raise capital